Marketing

Our marketing team is comprised of dealer support staff, website management, and award-winning designers. Our marketing website is available to you 24/7 and holds valuable resources to assist you in your area marketing campaigns. We want to make marketing as easy as possible so we’ve provided many customizable options. We know if you choose so, you could advertise and market yourself, but we only wish to push your message to as many as possible.

We are always looking for every way possible to help our dealers grow. Take a look at some of our larger programs in more detail in the above links.

Brief Highlight of Marketing Services

  • Professionally designed brochures and marketing pieces including billboard ads, yard signs, truck decals, trade show booth graphics, posters, loop graphics, logos, unit photos, and print, radio, and television ads. We even have ads geared toward the 30% tax incentive!
  • Free in-house graphic design and editorial services – just fill out the Ad Request Form on the marketing site and we will customize any print ad with your logo and contact information. We’ll even send it to the publication!
  • Lead generation and tracking services – leads generated by waterfurnace.com are sent to the dealer in the area. 
  • Free access to My Ad Express, an online program that allows you to customize our brochures, ads, and postcards with your business information and photos.
  • Offer your customers financing with EGIA’s GeoSmart Sustainable Financing Solutions. This program is available for dealer participation along with advertisements and radio ads featuring this information. 
  • The WaterFurnace E-News is sent every first and third Thursday of each month – this is a newsletter that highlights the latest product updates, technical bulletins, events, and industry news.
  • The marketing department also hosts the Annual Sales Meeting to recognize WaterFurnace dealers and distributors for sales accomplishments and to provide a preview of exciting new products.